In the mid-1930s, a League of Nations embargo against Italy pushed Gucci to experiment with alternatives to imported leather. In 1938, he brought three of his sons - Aldo, Vasco and Rodolfo - into the business and expanded it to Rome and later Milan. But as its reputation flourished, particularly among the English aristocracy, so too did its footprint. So, in 1921, after a stint at Franzi, a luggage company in his hometown of Florence, he opened a leather goods shop of his own.Īt first, Gucci’s Florence business specialized in equestrian accessories. Guccio Gucci (1881–1953) admired the stylish suitcases he saw wealthy guests arrive with at the Savoy Hotel in London, where he worked as a bellhop. Today, it’s an internationally renowned luxury house with an iconic logo, and vintage Gucci clothing, handbags and shoes are among high fashion's most covetable goods. Get your favourites while you still can.Long before trend-bucking creative director Alessandro Michele brought his hallucinatory “Utopian Fantasy” campaign to Gucci, it was a modest Italian leather shop. And, as with either brands’ propensity for hype, you know the ‘Out-of-Stock’ tab will make its appearance very, very soon. Some go for the most straightforward approach, with Balenciaga’s brand printed over GG monogram over Gucci’s beloved Marmont bag sliced in between charm pendants with Gucci’s ‘G’ replacing Balenciaga’s ‘G’. Gucci’s most classic light beige GG monogram is now a BB monogram screened upon puffer gilets and hats, while Balenciaga’s most recognisable silhouettes - the Knife pumps the Hourglass blazer (as styled on Hong Kong superstar Sammi Cheng) the City bag the Triple S sneakers - take on Gucci skins. ‘The Hacker Project’ is a collaboration that winks at tongue-in-cheek, IYKYK spin-offs, with no-brainer designs that would prompt “Ahh!” responses if you’re familiar with either brands’ headlining signatures.
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